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The company stated the decision was in response to experiments which confirmed that smaller YouTube creators were more likely to be targeted in dislike brigading and harassment. That was disputed by Billboard, which said that the two billion views had been moved to Vevo, since the videos were no longer active on YouTube. On April 9, 2025, YouTube expressed support for the NO FAKES Act of 2025, introduced by Senator Chris Coons (D-DE) and Senator Marsha Blackburn (R-TN), and announced an expansion of its pilot program that is designed to identify content generated by AI. On July 30, 2025, amid the implementation of the Online Safety Act 2023 in the United Kingdom, Google announced that it would begin to enforce "age assurance" policies for selected users in the United States as a trial.

• During the COVID-19 pandemic, when most of the world was under stay-at-home orders, usage of services like YouTube significantly increased.
• On YouTube, this will be based on factors such as searches and video history, and the age of the account.
• Senate introduced a resolution condemning Joseph Kony 16 days after the “Kony 2012” video was posted to YouTube, with resolution co-sponsor Senator Lindsey Graham remarking that the video “will do more to lead to (Kony’s) demise than all other action combined.”
• We’ve squashed some bugs and made improvements to keep the app running smoothly.
• An independent test in 2009 uploaded multiple versions of the same song to YouTube and concluded that while the system was “surprisingly resilient” in finding copyright violations in the audio tracks of videos, it was not infallible.

The year on YouTube: The topics, creators, music, and podcasts that defined 2025

In the United States as of November 2020, and June 2021 worldwide, YouTube reserves the right to monetize any video on the platform, even if their uploader is not a member of the YouTube Partner Program. In September 2016, after introducing an enhanced notification system to inform users of these violations, YouTube's policies were criticized by prominent users, including Philip DeFranco and Vlogbrothers. Usually, no more than half of the eligible videos have a pre-roll advertisement, due to a lack of interested advertisers. Google stated that it had "begun an extensive review of our advertising policies and have made a public commitment to put in place changes that give brands more control over where their ads appear". The government demanded assurances that its advertising would "be delivered safely and appropriately".

Expressive Captions are now available on YouTube

In 2013, YouTube teamed up with satirical newspaper company The Onion to claim in an uploaded video that the video-sharing website was launched as a contest which had finally come to an end, and would shut down for ten years before being re-launched in 2023, featuring only the winning video. YouTube expanded the removal of Russian content from its site to include channels described as 'pro-Russian'. Russia threatened to ban YouTube after the platform deleted two German RT channels in September 2021. Since April 2016, videos continue to be monetized while the dispute is in progress, and the money goes to whoever won the dispute.

Google Карты

• In 2022, YouTube launched an experiment where the company would show users who watched longer videos on TVs a long chain of short unskippable adverts, intending to consolidate all ads into the beginning of a video.
• As of May 2019update, videos were being uploaded to the platform at a rate of more than 500 hours of content per minute, and as of mid-2024update, there were approximately 14.8 billion videos in total.
• On October 9, 2006, Google announced that they had acquired YouTube for $1.65 billion in Google stock.
• YouTube had $29.2 billion ads revenue in 2022, up by $398 million from the prior year.
• That year, the company simplified its interface to increase the time users would spend on the site.
• Google’s acquisition launched newfound interest in video-sharing sites; IAC, which now owned Vimeo, focused on supporting the content creators to distinguish itself from YouTube.

In 2013, YouTube launched a pilot program for content providers to offer premium, subscription-based channels. Hurley announced that he would be stepping down as chief executive officer of YouTube to take an advisory role and that Salar Kamangar would take over as head of the company in October 2010. That year, the company again changed its interface and at the same time, introduced a new logo with a darker shade of red.

YouTube VR

In January 2024, YouTube had more than 2.7 billion monthly active users, who collectively watched more than one billion hours of videos every day. It’s a pretty robust recap feature, showing stats about your top interests, most-watched channels, how your viewing habits changed throughout the year, and more. One of the latest apps to join the recap bandwagon is YouTube. Music streamers like Spotify and Apple Music have offered this for a while, and now even apps like Google Photos have recap features. On March 20, 2019, Nintendo announced on Twitter that the company will end the Creators program.

Enriching classrooms with music education on YouTube

In May 2024, YouTube introduced Playables, a set of around 75 free-to-play games that can be played on the platform. Starting with the Oculus Quest, the app was updated for compatibility with mixed-reality passthrough modes on VR headsets. In November 2016, YouTube released YouTube VR, a dedicated version with an interface for VR devices, for Google's Daydream mobile VR platform on Android. On May 25, 2023, YouTube announced that they would be shutting down this feature on June 26, 2023. On October 15, 2024, the platform officially extended the length of shorts to 3 minutes. In May 2022, Google announced that they would be shutting down YouTube Go in August 2022.

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Google CEO Eric Schmidt regarded this system as necessary for resolving lawsuits such as the one from Viacom, which alleged that YouTube profited from content that it did not have the right to distribute. In the 2011 case of Smith v. Summit Entertainment LLC, professional singer Matt Smith sued Summit Entertainment for the wrongful use of copyright takedown notices on YouTube. In August 2008, a US court ruled in Lenz v. Universal Music Corp. that copyright holders cannot order the removal of an online file without first determining whether the posting reflected fair use of the material.
In 2010, YouTube temporarily released a "TEXTp" mode which rendered video imagery into ASCII art letters "in order to reduce bandwidth costs by $1 per second." The next year, when clicking on a video on the main page, the whole page turned upside down, which YouTube claimed was a "new layout". Kremlin spokesperson Dmitry Peskov labeled the court decision as "symbolic" and warned Google that it "should not be restricting the actions of our broadcasters on its platform." In October 2024, a Russian court fined Google 2 undecillion rubles (equivalent to US$20 decillion) for restricting Russian state media channels on YouTube. Shortly after the Russian invasion of Ukraine in 2022, YouTube removed all channels funded by the Russian state. Should playjohnny casino bonus the uploader want to monetize the video again, they may remove the disputed audio in the "Video Manager".