A Step-by-Step Guide to Setting Up Your First Google PPC Campaign: Strategies, Budgets, and Best Practices

This leads a lot of people to believe that you have to pay for that real estate in search engine results, but that’s one of the huge benefits of PPC — you don’t! PPC advertising adopts the same idea of an ad in a newspaper or magazine, except your ad shows up in search engines. PPC marketing is one of the most cost-effective ways to advertise your business.

Up Your PPC Competitor Analysis Game: How It Works, Best Tools, and Expert Tips

We bring our years of expertise and industry experience to every pay per click campaign we handle. Target specific visitor segments and get more cost-effective results from remarketing. Our pay per click specialists also have an analytics and measuring system in place to track your metrics and boost your campaign results. We create different variations of your page elements, such as the layout, image, headline and CTA, to determine which pay-per-click ads version will generate the best results. These practices allow our PPC marketing firm to improve your Quality Score, CTR and impression share. We create strong headlines, utilize high-performing keywords, craft engaging content and place clear calls-to-action (CTAs) on your landing pages.
We have created thousands of landing pages for small businesses, all optimized for CRO (conversion rate optimization). Our PPC services team will set competitive bids so that you outrank competitors without breaking the bank. With PPC ads, you pay per click, so when you set your bid, you’re telling Google how much you want to pay for that click. That’s why we fully handle bid management for all of our PPC advertising clients. Bid management can be tricky for business owners who’ve never really dabbled in Google Ads management.

How much should I spend on Google Ads?

Additionally, PPC AdWords management allows you to connect with specific customer groups based on gender, age group, location and others. You must ensure your Google pay per click ads have a good Quality Score to boost your ad position and lower your cost per click (CPC). This pertains to an automated process used by search engines to determine the relevance and validity of advertisements that appear on their SERPs. Advertisers cannot simply pay more to increase their Google PPC ads’ prominence. Furthermore, Google’s homepage has limited Google pay per click advertising slots. This means you don’t have to pay for clicks that don’t turn into leads.
This is a more simplistic PPC landing page than many others on the list, but that’s definitely part of its charm. Clearly a good landing page, yet not the norm — that’s kind of their thing. casina casino bonus Klaviyo put together an on-trend, minimalist landing page that hits the marks.
Once you’ve finalized all the settings, click “Publish” to go live. Driving traffic is only half the battle. The more precise your targeting, the better your ROI. Google Ads lets you define who sees your ads.

• Result tracking is priceless, and the fact that PPC campaigns allow you to do so easily is a huge benefit.
• More business products from Google
• We ensure your ads reach the right audience at the right place and time, driving increased local traffic and sales.
• We recommend our clients to consider the average lifetime value of a customer for their business.
• Our primary goal is to generate leads and sales at a cost-effective ROI.
• Work with our PPC experts and get results-oriented Google PPC campaigns that grow your business.

Marketing Against the Grain

Our team blends algorithm-driven bidding with human-led strategy, ensuring your campaigns don’t just run — they perform. Monitor competitor's ad campaigns, keywords, and investment strategy so that you're able to pivot and pace ahead of competitors in any arena. From tracking PPC down to the dollar, to leveraging your data for better targeting, WebFX’s RevenueCloudFX technology is the competitive advantage businesses need in 2025.

The PPC Agency Uniquely Positioned to Help Companies Succeed in 2025 and Beyond

We have helped small businesses from more than 101 industries grow using PPC advertising. Every business is different, and that’s why we offer custom-built PPC management pricing plans to accommodate every small business owner looking to scale. We have generated over 2 million conversions for our clients with a value totaling more than $32 million in leads and sales with our Google ads management. Creating PPC campaigns on platforms like Google Ads, Bing Ads, or top social media platforms. Running ads in carefully selected locations and optimizing time schedules can help reduce unnecessary spending.
SEM is also alternatively referred to as pay-per-click or paid search. It aims to increase traffic through optimized ads and bring more conversions to the advertised website. Don’t have the budget to implement on-going digital marketing efforts?

Isn’t it expensive to advertise on search engines like Google?

Our PPC management agency also gives you access to our client dashboard so you can monitor your campaign in real time. As your dedicated pay per click marketing firm, we keep you up-to-date with your online activities and campaign progress at all times. Engage with your ideal customers across search engines to acquire more traffic and online revenue. The split-test results guide our PPC firm in optimizing your next paid search campaigns and improving your overall PPC performance. Enlist our paid search agency’s PPC services and position your brand at the top of search results.

It’s hyper-targeted

Ideally, you should monitor your campaigns at least weekly, daily if you’re in a competitive niche or running time-sensitive promotions. Thrive is a full-service online marketing firm that offers complete web solutions, including web design and development, SEO, content writing and reputation management. Schedule a call with our PPC ads agency and let’s talk about your advertising needs. Our pay per click marketing agency provides detailed monthly reports to ensure you stay on top of your PPC campaign performance. PPC is a flexible online advertising method that lets you create a budget and adjust it at any time necessary. It's a digital marketing tactic and it buys web traffic to your website.

• These pay per click ads are suitable for short sales cycles or one-time campaign promotions.
• Klaviyo put together an on-trend, minimalist landing page that hits the marks.
• Family Link has completely changed how we manage digital time in our home.
• Then, you can iterate the advertisement and/or the PPC landing page and track the results.
• If your website doesn’t have clear calls to action such as a prominent placement of phone numbers or contact forms, a landing page may need to be created.

A good PPC marketing company should ask smart questions about your business goals, customer behavior and budget. Our PPC management company can take care of the technical work for you so you can focus on running your business. If you don’t have a website yet, our pay per click advertising agency can help you. Technically, yes, you can run paid ads that link to a social media profile or use features such as Google’s Local Service Ads, which don’t require a traditional website.
Beyond basic reporting, our PPC specialists deliver comprehensive analytics and actionable insights to provide complete visibility into your marketing investment. Partner with our pay per click agency and we’ll help you achieve measurable results through a data-driven approach. Any AdWords PPC agency would agree that PPC’s biggest advantage is speed. Even with a modest spend, you can test what works, see immediate traffic and adjust quickly based on performance. Contact our PPC marketing company today and get a personalized ad strategy that fits your needs and budget. If your ad quality is high, you can often maintain lower costs because Google will rank your ad ahead of competitors with low-quality ads.